SOME FINAL THOUGHTS - REFLECTION

Understanding on a good design form has been fully applied on my weblog. I can clarify that blogging may be consider as a good form of communication for me. By sharing my thoughts, opinions, discuss and comment on some issue, series of action while writing this blog has directed me towards specific target. It is more to the research related issue. As I gather all the information needed to support my arguments on media and publishing issue, a good blogging skill has been obtained as i maintain this weblog. Neilsen (2005) claimed that 'a weblogs consider as a special genre of a website by which special characteristic and the usability manner must be fully considered'. I have put my concern in this usability matter to my reader by providing the useful links that they might be need to get more reading on what i've decide to write, as well as some useful navigation gadget like; comment box, and ABC news channel gadget. 

Looking at the ethical integrity, when we retrieve information from other sites or journal an appropriate citation, quotation should have be provide in order to avoid ethical issue such as ; copyright infringement, just like what King (2010) said, 'in order to prepare and submit a manuscript for a publication, a proper ethics procedures should be considered important in it. Washington (2005), discussed about C.O.B.E (Code of Blogging ethics), reflected some element of ethical blogging;

• Promote interactivity, be interesting, entertaining and relevant. 
• Promote free expression, by not restrict the access of my blog, comment box are essentially provided as well.
• strive for the factual, this is where we need to avoid deceiving others and be accountable on what i am going to post.
• Transparency, by providing the purpose of this blog and  the affiliations of the blog.
• Promote human element in blogging, minimize harm and responding to any comments given.  

References

King, C,R, 2010, Ethical Issues in writing ad publishing, Clinical Journal of Oncology Nursing, vol 5, No. 3 retrieved on June 16 2010.

Nielsen, J 2005, ‘Weblog usability: the top ten design mistakes’, Useit.com, viewed 13 June 2008, http://www.useit.com/alertbox/weblogs.html

Washington, M, 2005, C.O.B.E Revised: Form-Based Duties in Blog Ethics, retrieved on June 16 2010, from http://blogethics2004.blogspot.com/

FARMVILLE ICE-CREAM AND SLURPEES exclusive find @7-eleven stores

Farmville got its official ice-cream and Slurpees? Who Don’t know Farmville? It is a real-time farm stimulation Facebook game which I used to play before. This is one of attractive headline that I read from The Star Online Tech on May 2010, with its short heading ‘Farmville ice-cream, anyone?’ has personally attract me to read more on this familiar game. Now it is officially come out with its own ice cream plus slurpee that we can find in 7-eleven stores in Unite States. It stated that by buying that food product, the customer will be given a code that can be used to redeem an in-game object for the game.  Thus all this promotion will be publicize on the web, Tv, print ads to support it deal with 7-11. (The Star, tech central 2010).

source : http://kotaku.com

I just amazed of what they do with their Farmville brand. I did admit that the smart marketing mind of zynga (game developer) to promote their game through ‘junk food’ which is everybody like it! Especially children, it is cooperating with 7-eleven that has around 7000 stores around the nations. Farmville itself got 82, 4 million active users and 23,9 fans in Facebook application. It was just one year since Zynga launched Farmville on June 2009 last year and now they bring that game content to the real world. Takahashi (2010), he stated that Zynga is showing the maturity of social games there is where they start to reach the social market. Parents should start to worry about this, there will be bunches of new junk food being introduced by Zynga.

A thought for me to slot in that  This marketing intelligence will be continuing this is what we called as competitive market industry, there are thousands and millions of game industry out there competing for their popularity and fight for survival.They will try to promote their game with the power of 'advertising'. UC Davis a public health researcher found that children already saturated with television content and message about unhealthy food. Farmville vanilla icecream with it colourful packaging obviously will attract the children. Cassady (2010), a senior author author of the study of public health in UC Davis stated that their previous research that food advertising on television programming for children is dominated by high-fat quick-service food and high-sugar cereals and candy. Jayc4life (2010) give comment on this issue stated that But what will be next after this? Zynga does some sort of crazy deal with Starbucks to dole out Cafe World merchandise? Mafia Wars-branded air soft and paintball guns? 


However i believe that The consideration on developing guidelines for advertising their products to children must alway be maintain. Government should step in and set requirement for food companies that targeted to children in account of prevent the risk in having another generation of youngster at high risk of unhealthy eating. 

References

Health.am, 2010, Online games new marketing tool for unhealthy food, retrieved June 16 2020, fromm http://www.health.am/ab/more/online-games-new-marketing-tool-for-unhealthy-foods/

Takahashi, 2010, Zaynga, 7-Eleven to promote facebook game, retrieved June 16 2010, from http://games.venturebeat.com/2010/05/23/zynga-cuts-a-big-deal-with-7-eleven-to-promote-its-facebook-games-in-stores/

TechCentral.my, 2010, Farmville ice-cream, anyone? Retrieved June 16 2010, from http://techcentral.my/blogs/dllfiles/story.aspx?file=/2010/5/31/it_blog_dll_files/20100531121104&sec=it_blog_dll_files