NEW FORMS OF MEDIA PUBLISHING

New media impact on Journalism world

"it's a truism that our communications environment is changing" (Naughton, 2006) that is what happen with media publishing system nowadays. Traditional media (print media) to new media (online, broadcast). (Walsh, 2006) also stated that there are the paradigm shift (Bearne, 2003) has occured for today's environment filled with visual,electronic and digital text in which referred to 'multimodal' (Kress & Van Leeuwen, 2001).

In depth discussion 

Newspaper designers always play with huge canvas and the design of newspaper can be more striking and yet intricate and pack much more impact than a web page (Neilson, 1999).But since New Media is starting to dominate the communications environment, writing and designing for new media will be totally different from traditional media. in early years media print newspaper, reader tend to read linearly (Kress & Van Leeuwen, 2006) The relationship between the reader and the text within the whole reading process is a two-way recursive and dynamic interaction that occurs within both an immediate and wider socio-cultural context (Walsh, 2006). Both traditional media and new media can be classified as multimodal text (Kress & Van Leeuwen, 2006). the element of both text and picture can be find in the traditional print media. but if we compare to new online media we can find more elements in it included sound, animation, picture, text, video and so on. 

Naughton, J. 2006, in his journal of Blogging and Media Ecosystem he stated that the arrival of new media publishing form represented the first revolutionary transformation of our communications environment. people tend to learn very fast how to use this new media form that also caused of cultural changes as well. he also stated that there is a 'wipe out' scenario by which a product of mindset that sees the world mainly in terms of market and market share. e.g when the web arrived, people predicted that it would wipe out newsprint. The crisis of print media might be occur when people tend to interact more and get their needs from new media (broadcast media - TV).

New Media Form of publishing

YouTube

source: http://blogoscoped.com/files/youtube-tv-1-large.jpg

YouTube is One of most popular form of Vblog form of publishing in World Wide Web. People start to use  YouTube for various interest and purpose. The popularity of YouTube videos accounted for 60% of the online viewing market. according to Mahalo, in 2006 there are more than 100 million videos were being watched daily and there were over 65,000 videos were being uploaded every month.


 Below will be some benefits that we can get from YouTube marketing according to Hilton, M. 2010 are:

1. Free of Charge, and it shown for free to everyone around the world
2. Viral effect, video that is interesting and get positive respond from viewer will be easily become popular.
3. Climbing up the ladder in Goggle's SERPs (Search Engine Result Page)
4. You got your own Channel! and people might subscribe into your channel.

e.g VEVO

Source http://cdn.erictric.com/wp-content/uploads/2009/12/VEVO-Channel-on-YouTube.jpg

YouTube issues

1. Copyright violation, consider that YouTube will bring benefit to most of its user and viewer. but how about some Companies that their copyright issue has been violated by YouTube users? YouTube itself has treated this issue as a major issue until now. in BBC news (2007), stated several companies were suing YouTube over copyright issues. YouTube has actually took action on it in January 2009, some videos with copyright issue might be displayed in half portion only, without sound, or pulled entire of the video.


2. Controversy issues, Several countries like Iran, Turkey, Morocco, China, Brazil and Pakistan have banned YouTube due to violation of their local laws.
Febuary 22, 2008, Pakistan Telecommunication blocked access on YouTube content on the government order that has actually caused 2 hours blackout for whole World Wide Web YouTube. Four days after that, Pakistan Telecom removed the ban right after YouTube took action to remove controversial religious comments that made by Dutch government official concerning Islam.
some school also banned the YouTube side in their classroom due to violation act and videos that students might be access in the school.

References

Hilton, M. 2010. Benefits of Using YouTube Marketing. retrieved on 14th April 2010, at

 http://ezinearticles.com/?Benefits-of-Using-YouTube-Marketing&id=1884558

Kress, G. & van Leeuwen, T. 2006. Reading images. Chapter 6: The meaning of composition

Mahalo.com, 2007 - 2010. YouTube, retrieved on 14th April 2010, at

http://www.mahalo.com/youtube

Naughton. J, 2006. Blogging and Emerging Media Ecosystem. pg 1-10. 
Nielsen, J 1999, Print vs. web design, online, retrieved 14th April 2010, at http://www.useit.com/alertbox/990124.html.

Streaming Future for Internet Users 2007, BBC News, retrieved on 14th April 2010, at http://news.bbc.co.uk/2/hi/programmes/click_online/7017794.stm

Walsh, M. 2006,” ‘Textual shift’: Examining the reading process 

with p

rint, visual and multimodal texts,” Australian Journal of L

anguage and Literacy, vol.29, no.1